PPC No. 2 – How keywords and radius affect the success of your ads

If you’re looking to get the best return from your pay per click (PPC) advertising, keywords and radius are both key factors to take into account. In this video, discover how to maximise your returns from these factors so you get what you pay for.


Hi everyone, Angus Pryor from Dental Profit System bringing you this week’s Marketing Monday, the weekly show that gives you actionable tips to boost the marketing at your dental practice.

This week we’re continuing on our series on pay per click marketing, also known as search engine marketing (SEM). Last week we introduced the concept, we talked about why it’s important because, let’s face it, this is place that clients come looking for you so you need to be there.

First thing we’re going to talk about today is keywords. Now in some ways I think keywords is probably …