Drive Your Business Growth with Top-Notch PPC Services in Australia: Maximize Your ROI with Effective Pay-Per-Click Campaigns
Think about what a prospective customer may do to find the best dental implant specialists in Australia. They most likely get on Google, search for ‘best dental implants’ and will be presented with millions of search results. Statistically, most searchers do not click beyond the first few listings on the first page to pick their specialist.
Everyone cannot be on the first page all the time, but Google provides a way for you to appear at the top via Pay per Click or PPC advertising. You know those sponsored ads that you see at the top of Google’s search results page? That is the Google AdWords Pay per Click advertising that is really useful for websites to get noticed amidst the millions of results that Google throws up every time you search for something. Pay per Click is useful for both new and established websites to get their names on top of the page and grab the searcher’s attention.
Pay per Click marketing is useful for everyone. Research shows that searchers are more likely to click on paid search ads than any other type of digital advertising. PPC ads are specially designed to actually fit the searcher’s needs and therefore they are more likely to click on them. Google’s PPC algorithms are top-notch and ensures that only the right searchers are presented with your ads, thus saving you money.
How does it work?
Every time someone searches for something, Google’s algorithms also serve the most relevant and related ads on top of the search page. Every time someone clicks on your ad, they are sent to your website and you pay a small fee for that. You pay every time someone clicks on the ad – Pay Per Click, get it?
Through Local Search for Dentists (Angus’ marketing agency), we design PPC campaigns for the most appropriate keywords and search volume so your ads have the highest probability of being shown in the sponsored listing for the right searches. Choosing these keywords and pairing them with the appropriate per-click amount is something of an art and science, and our team has the expertise and experience to do just that.
We have a proven track record of crafting PPC campaigns that are just right and deliver our client’s end goals. We specialise in the dental market and know what works and what does not. Our campaigns not only deliver great results that meet your end goals, but also offer excellent returns on your investment.
We create PPC campaigns for distinct customer personas. The ads are created with messages tailored to address the needs of that specific persona, and this heavy emphasis on the prioritised goal ensures that your ad reaches the right audience. Every month, our reports will show you the number of leads we have generated for your business. Everything is tangible and crystal clear – there is nothing wishy-washy here.
Many dental practices make the mistake of going it alone thinking that they can save on the cost of hiring a professional. That’s a mistake. PPC campaigns that are spray-and-pray rarely work and will end up costing you a lot more than the fee you would have to pay an experienced professional. To get healthy returns on the money you are spending and to maximise conversions, it is absolutely vital that you seek professional guidance.
We can get the ads up and running quickly because we know how it works and what needs to be done. You can focus on running your business while we take care of the lead generation.
Does this sound like something you want to know more about? Schedule a free consultation with us and we’ll be happy to talk you through it. Call us on 1300 513 657.