How To Be An Entredentist Part 1

By Angus Pryor | February 27, 2019

This week on Marketing Monday, Angus Pryor the Practice Growth Specialist will share with you how to be an Entredentist Find out more by watching the video now.

Now today the topic is HOW to be an Entredentist. Last week, I started with WHY you absolutely need to be an Entredentist. And if you haven’t seen that episode, by all means go and check it out on the Dental Profit System Facebook page.

Just curiously at the moment, I’m listening on audio book to Simon Sinek’s – “Start With Why”, so apparently I’ve been following his instructions. We started with a why last week. Now we’re gonna talk about how.

Now look, because it is so important to be an entrepreneurial dentist and we talked about that last week. As we start to look at how, I want to make it nice and simple for you for today. One of the elements that I see in the dentists that we deal with who are more entrepreneurial, more of an Entredentist, is a word starting with “I” and that word is “Invest.”

I want you to think about this for a minute. Of all the different areas in your business:

  • Do you look at them as costs or do you look at them as an investment?
  • Do you look at staff as costs or investment?
  • Do you look at your marketing as a cost or an investment?

Because the reality is, think about big business.

Think about McDonald’s who would spend. I hate to think what their marketing budget in Australia would be but it would be huge. Do you think that they go, “Oh, I gotta spend this money and I hate spending this money on TV advertising or developing new products.” Or whatever the case may be.

I would say absolutely not.

For McDonald’s, they go, “We know we need to invest and doing this is an absolutely critical  to our success and innovation.” Of course, I’m not suggesting we want to all be like McDonald’s but the reality is that the one thing about McDonald’s is innovation. Believe it or not, it’s quite a strong part of their business. They always got new menu items.

I guess I challenge you for step one for how to be an Entredentist is think about your mindset in relation to investing. Do you look at these different elements of your business as a cost or an investment?

I’m not suggesting for a second that you don’t keep your eye on what you’re spending. That is, I do it in my own business. That’s absolutely critical but it’s that mindset of how do we invest to get a return rather than this is a cost that I spend grudgingly and wish I didn’t have to?

All right, so that’s how to be an Entredentist, part one. Just that mindset of investing. Next week, we’re gonna have another example of how to be an Entredentist.

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