What’s the number one mistake that dentists make with their marketing?

Today on Marketing Monday, Angus Pryor, the founder of Dental Profit System, will help you answer the question “What’s the number one mistake that dentists make with their marketing?” with some dental marketing experts around the world!

You can watch the video or read the transcript below.

Transcript: What’s the number one mistake that dentists make with their marketing?

Angus Pryor: Well, hello entredentists. Angus Pryor, here. Number one Amazon best-selling author and creator of the Dental Profit System, bringing you this week’s Marketing Monday, the weekly show designed to boost the marketing at your dental practice.

Now, for the next two weeks, I’ve got a real treat for you. I have interviewed a bunch of dental marketing experts all around the world, and I’ve brought those together into two videos to answer two specific questions. Today, the question we’re going to answer is, what’s the number one mistake that dentists make with their marketing? I hope you really enjoy it.

Colin: I think they’re looking for that one hit wonder. I think they’re looking for that one thing they can do, and I think that often times, anytime you’re looking at your patient funnel, there are several things that need to be tidied up. There are several things that need to be put together. And that’s part of what we do here, is diagnose the funnel problems, and make it flow.

Well, I would say the biggest mistake is thinking that there’s this silver bullet. There are no silver bullets in any walks of life. There’s no one diet pill you’re going to take.

There’s no one thing you’re ever going to do. Right? And there’s always … It’s a process. It’s a funnel. You go to the gym for 90 days, and you work out every day, and at the end, you’re going to have the results you want, so marketing is no different than that. You’ve got to do the right process to get the right end result.

Hassen: Yeah. So, one of the greater mistakes that I see that dentists are doing around the world is, they’re not concentrating on the educational part of marketing. A lot of patients, and generally the whole public, is not aware of what dentistry can solve. And some of the problems that they experience on a daily basis, they’re not even aware where the problem is. So, trying to market to somebody who’s looking for veneers is only a third of the people that you could be talking to.

There’s about 70% of people that first, need to discover what the problem is, that they’re having. And the only way to do that is to educate them. So, that pretty much involves creating great content on your website. Blogs, video blogs, again, hitting the right content. Social media’s a great platform to educate. It’s all about education, I think, with the medical field.

Toni: The biggest mistake I see is that dentists actually don’t really understand marketing, and they want to get everyone. So, they do what I call a ‘scattergun approach’ with their marketing. And they try, and get everyone from kids to families, to cosmetics, to all of those, implants, and they have a very mixed marketing message out there. I think if you can determine who your target market is, then you can streamline all of your marketing to talk to that one person, and appeal to that target market. Then, you’re going to be so much more successful with your marketing.

Graig: I think the biggest mistake that they make with their marketing is doing what I call shotgun approached marketing, where they’re doing episodic type things. Where they’re jumping agency to agency, company to company, website to website. Trying, sort of, that latest shiny thing here, and the shiniest thing there, and you might get a little bit of results, but eventually, the traction backs up a little bit and you never have a consistent system because when it comes to marketing and selling of your services in your practice, marketing is a system that is repeatable, that gets results.

So, when you’re jumping from company to company, agency to agency, you never actually get anywhere. All you end up doing is, bouncing around, causing confusion for your patient base, and then, never really getting any results for your practice. So, that’s why I always encourage people to do the most amount of marketing that works, and don’t jump and hop from tactic to tactic, company to company.

Wally: I think thinking that they know everything and trying to do it themselves, that is the … because running a business is hard as it is. I try to do the clinical stuff, the business stuff, the marketing stuff, all in one. That’s why we talk about the Horatio Principle. Focus your effort on things that you do best and that gives you the most results. Don’t try to machine gun the whole process, and do everything yourself.

Try to find a vendor or some expert that actually aligns with your principle, and be able to help you execute that idea or solve that issue. I think that’s one of the biggest mistakes.