Today on Marketing Monday, Angus Pryor, the founder of Dental Profit System, will continue with a new series on the top 10 mistakes that dentists make in Australia.
You can watch the video or read the transcript below.
Transcript: Top 10 marketing mistakes that dentists make in Australia
Well, hello entredentists. Angus Pryor here, creator of the Dental Profit System, and number one bestselling author on Amazon for the Dental Practice Profit System, bringing you number 4 in our countdown for the top 10 mistakes made by dentists in their marketing.
Mistake number 4. Do you know what the referral sources are at your practice? Now, ideally, I like to be capturing that data when people are calling, not at the time of an appointment. But it’s fair to say, it’s pretty common that I see where practices don’t really know where their referrals are coming from, maybe not referrals, but where their new clients are coming from.
The second part is actually cutting them up. Now we did some data recently, let’s see if I can do this, that’s from patients, let’s do a patient referrals. Signage, that one really blew me away, this was the data, this was from 1000 plus phone calls from dentists all over Australia. You had Google, which is always a tricky one, because, you know, did they go searching for you or did they come straight to your website? We had AdWords. There was some Facebook in there and then other.
Now that data is not exact, but I’m just trying to give you an indication of how important it is to know what the sources of your new clients are. I have to say, most dental practices I deal with, they don’t seem to really know. They might be measuring this, and that’s good, but what about these other ones.
Now, this one in particular, and I did speak about this once before. We had a client we worked with on the main road, and they didn’t have a single referral in three months. Well, you know, not a single client mentioned signage as the reason they started working with them, in a three month period. Yet, across dozens of practices, signage accounted for 25%.
That’s a really clear indication that things are not working. So basically, know where your new clients are coming from. Ideally ask them at the time they call, otherwise, you know, that new patient form. And really track this stuff, because you might have some real opportunities that you’re missing.
So that’s mistake number 4. Otherwise, for me, Angus Pryor, signing off. See you next time.