Top 10 marketing mistakes that dentists make in Australia (4)

Today on Marketing Monday, Angus Pryor, the founder of Dental Profit System, will continue with a new series on the top 10 mistakes that dentists make in Australia.

Transcript: Top 10 marketing mistakes that dentists make in Australia

Well hello, entredentists. Angus Pryor here, creator of the Dental Profit System, co-author of the Amazon crushing book, The Better Business Book, bringing you the next in our countdown series looking at the 10 worst marketing mistakes that dentists make. And today’s number seven. What is the seventh worst mistake that dentists make with their marketing?

Now at this moment, I am in a dental practice. We’ve been working with a practice on helping them to grow their business and the opportunity that I see that’s often not taken up on is working with neighboring businesses to bring in more clients. I want you to think about something.

For any business where you have a client that has never dealt with you before, it’s like they’ve got to get over a hurdle from never dealing with you before to becoming a client. Well I guarantee you in your area you have got neighboring businesses who have already established that trusting relationship with your ideal client and these are neighboring businesses that are noncompeting.

What if you could work together with those clients to arrange some kind of mutual cooperation, promotions, that’s sort of thing so that you’re sharing each other’s clients. Getting into each other’s newsletters. Running joint promotions. All that sorts of stuff.

To give you an idea of the difference that this can make, I have a client in Tasmania where 10% of their new clients comes from referrals from other businesses. Would you like an extra 10% percent new clients coming into your business every year? Imagine what difference that would make. And that’s about partnering with neighboring businesses. The obvious business is anything in the healthcare space, that’s pretty clear.

But you know, they could be regular businesses as well. They can be doctors, they can be physios, et cetera, et cetera, but they could be restaurants, they could be local businesses. And where I am right now, the practice has got five other businesses, it in one of those kinds of strip malls and there are five other businesses alongside.

Imagine if you could have all of those businesses pointing people towards and you pointing towards them? The way to do is really just to go and approach them, introduce yourself as their neighbor and find out what their needs are and how you can help each other and then set some stuff up.

So that’s mistake number seven, missing out on not working together with other businesses to bring in new clients. Tomorrow I’ll be bringing you mistake number six. Otherwise, from Angus Pryor signing off. See you next time.