How To Start 2019 With A Bang Part 4

This week on Marketing Monday, Angus Pryor the Practice Growth Specialist will share with you the second part of a series on how to start 2019 with a bang.  Find out more by watching the video now.

We’re producing a lot more content this year, if you go to @dentalprofitsystem and like the page, then you’ll get notifications when the content comes. For anybody who’s been watching this show for a while, you’ll realise that we have a very strong emphasis on content and really educating you and helping you to do what you do best.

Now the topic that we’re in at the moment is how to start 2019 with a bang. We did an overview a couple of weeks ago and last week we talked about online presence. Today, we’re going to talk about social media.

Now the first thing I want to mention about social media is where is your ideal client hanging out? I think the part that’s confusing for dentists is that they go, “Well, there’s so many different social media options. Which one should I be using?”

But the place to start is to figure out who you’re trying to attract. We’ve had other sessions that we look at your ideal client also known as your avatar. If I can just put it to you in very simple terms, the two strongest players in relation to social media at the moment would be Facebook and Instagram.

Slightly different characteristics. Facebook’s got an older group. I don’t mean old. Maybe more 30s to 60s. Instagram, you could probably shift that down by maybe five or 10 years.

Know who your ideal client is. 

The second thing is what do you actually use social media for? The answer there is the number one play in my opinion in dentistry is to build know, like, and trust to take prospective clients from not knowing about you at all to actually knowing that you exist, to letting them have an understanding of what you’re about and building that like.

Ultimately building trust so that they trust you enough to pick up the phone and make an appointment. 

Then the final part is, how do we do that? One of the things you can do is to do a practice tour. You can do it just like this with live videos and really try to see it from the client’s perspective. When you come in for the first time, “Meet Mary, she’s the person who’s going to answer the phone and greet you.

Then here’s the reception area and here’s what the surgery looks like and look at all our marvellous new equipment and you discover that dentistry’s moved on and it’s a safe genuinely pain free experience”. That’s one way you can do it. 

The other part. You can do things like interviewing your team and don’t just talk about dentistry. Know, like, and trust. You’re looking to try and build common interests.

You can do sort of a hot seat thing where you get people to ask them a whole bunch of questions. “Do you prefer tea or coffee?” “Are you an early bird or a night owl?” All that sort of stuff to build that know, like, and trust.

The final thing to note is the way that these algorithms are working, the kind of system with Facebook and Instagram is it’s now heavily weighted to you having to boost and pay money and get these videos, these posts under the nose of your ideal clients.

But the good news is it’s fairly cheap. You can boost a post for about 20 bucks, have only the people in your local area seeing it. There’s no point having your videos being shown to people who are outside your area. Even specify what age.

Again, go back to your ideal client. How old are they? Where do they hang out? Boost it so that they are seeing your videos. Boosting know, like, and trust.

Well, that’s it for me for Marketing Monday for this week. If you got any questions, get across to