Find Out My #1 Hottest Tip For Marketing

Today on Marketing Monday, Angus Pryor the Practice Growth Specialist will share with you his #1 hottest tip for marketing.

Now the topic for today, it’s a quick one. I wanted to talk to you about my number one hottest tip for marketing and this is it.

Honestly, when I think about all the stuff that I’ve learnt in marketing, and I look at the clients that have had the best results from people I’ve seen here that we’ve worked with directly or people that I’ve spoken.

My number one hottest tip for marketing is, it’s not one thing. I’m really sorry to disappoint you, you were hoping I was going to say it was some amazing piece of technology, or some groovy little hack or ninja trick or whatever. It’s not!

In my experience time and time again the practices that get the best return from their marketing are those that have a consistent program marketing across a range of areas. Those are the ones that get the best results and that is my hottest tip. And I don’t think that factor will ever change.

For a client to go from not knowing you at all to becoming someone that they know like and trust and are ready to pick up the phone and call your practice, they probably gotta see you or become aware of you multiple times.

Indeed the feedback we have from our courses, when people come to our courses I’ll say, “how did you hear about our course? How did you become a new client?”  “Well I saw your article in the magazine, and then I saw something on Facebook, and then I received your E-mail.”

And that’s often the way that it goes you know, it’s not- you know you can certainly track and figure out which things are working best. But it’s really the combination of those things that gets the best results.

So I know you were hoping I was going to give you some amazing you know, single new piece of technology that would solve all your problems but I’d be lying to you if that was the case. Get a range of things happening with a plan and a program to get the best returns. That’s what we see with the clients that we deal with.